The Business of Media
Corporate Media and the Public Interest Second Edition
| David Croteau | |
| William Hoynes | Vassar College |
| © 2006 | 336 pages | Pine Forge Press |
| Instructors | ||||
| Complimentary Review Copy | ||||
| Individual Purchasers | ||||
| Paperback | ISBN: | 9781412913157 | $56.95 | |
The Business of Media
Corporate Media and the Public Interest
Second Edition
Second Edition
| David Croteau | |
| William Hoynes | Vassar College |
| © 2006 | 336 pages | Pine Forge Press |
Available Formats
| ISBN: 9781412913157 | Paperback | Suggested Retail Price: $56.95 | Bookstore Price: $45.56 |
Substantial Content Revisions
- Draws from both social and economic theory to creat two conceptual frameworks: market model, and public sphere model
- Focuses on devlopments in the last decade to major media industry trends mapping structural organization, the rise of media conglomerates, and their new strategies
- Assesses the impact of recent changes in the media industry using the public sphere model on social and political life
- Offers clear, concise, jargon-free writing accessible to all students and professionals without an economics background
Previous Editions Published by SAGE
First Edition: © 2001Should you need additional information or have questions regarding the HEOA information provided for this title, including what is new to this edition, please email sageheoa@sagepub.com. Please include your name, contact information, and the name of the title for which you would like more information. For information on the HEOA, please go to http://ed.gov/policy/highered/leg/hea08/index.html.
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