Media/Society

Industries, Images, and Audiences Third Edition
David Croteau
William Hoynes Vassar College
© 2002   432 pages   Pine Forge Press  
Instructors
Complimentary Review Copy
Individual Purchasers
Paperback ISBN: 9780761987734 $61.95
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Media/Society

Industries, Images, and Audiences

Third Edition
David Croteau
William Hoynes Vassar College
© 2002   432 pages   Pine Forge Press  

Available Formats
ISBN:   9780761987734 Paperback Suggested Retail Price:   $61.95 Bookstore Price:   $49.56

Substantial Content Revisions

  • The book provides balanced coverage of 3 important traditions in media analysis: (1) the political economy of the media – i.e. who "owns" the media and how do these economic factors affect content, distribution, and media impact; (2) an analysis of media content as a reflector of society’s values, culture; (3) how do the media affect audiences and, conversely, how do audience’s interaction with media produce changes in the opposite direction?
  • Croteau and Hoynes provide a sociological approach to mass media by focusing on the big picture and emphasizing relationships between the various components of the media process.
  • This third edition includes revised internet resources, the latest data on the media industry, and updated discussions of media policy, online media, and independent media.

Previous Editions Published by SAGE

Second Edition: © 1999
First Edition: © 1997

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